During my time at Advertising Agency, Barkers, I worked on numerous MoD campaigns, ads and pitches. This one was my favourite. Working as the Art Director in part of a team with an amazing copywriter, we created the following campaign. This was for a pitch aimed at Civilian Careers and the importance that they have within the MoD, so you could say that the work of civilians in MoD has come closer to that of the services they support.
MOD Civilian careers. Anything but average.
This campaign covered all medias – posters, ads, teasers, online, ambient media, concertina brochure (shown as last image, this is shown flat and as part of the brochure) this was all to be linked with the url notyouraveragejob.gov.uk
Above are three adverts for use in tabloid newspapers
The were three teaser ads placed in specific newspaper in the middle of the height of the campaign material, to continue to cause intrigue and excitement.
Sample pages out of a concertina brochure.