One of my long standing clients Pinnacle needed various solutions for a shipping guide. This guide essentially was created to help their clients navigate their shipping needs via an at your finger tips guide. This needed to include basic to expert information for importers & exporters. We created a printed & downloadable guide, we also converted this into white papers, an email campaign, desktop guide (INCO terms), DM & a Powerpoint presentation.
Front & Back cover of printed guide, followed by DPS samples
Desktop guide – DM piece
White papers – these were released via email monthly, each A4 downloadable version gave premise to the next installment. All show first page & last page announcing the next installment.
Social Media – FB, Instagram & Twitter.
Email campaign
